GR Collective

GR Collective is a DJ duo. They needed a visual identity with a retro feel.

The logo is based on a vinyl record that doubles as the letter C. The angled record shape forms the curve of the C, while the center label creates the circular cutout. I paired it with a vintage font for the G and R to match the retro style they were going for. Together they spell out GRC. I also designed a version with just the vinyl symbol and the GR Collective wordmark. These two versions work across social media, websites, and posters.